APPLYING THE SCIENCE OF CHANGING BEHAVIOUR
Neuroeconomics and decision-making in action
"MOTIVATION IS WHAT GETS YOU STARTED, HABIT IS WHAT KEEPS YOU GOING"
Watson Gill are dedicated to the application of neuroscience insights and leading edge A.I architecture design to support both store based and digital operations, sales and marketing and CRM. Our clients include leading high street retailers such as Asda, Homebase and M&S, banks, pharmaceutical companies and manufacturers.
We are specialists in artificial intelligence (A.I) and predictive analytics solutions.
We have a neuroscience research background and our unique machine learning algorithms incorporate the latest neuroscience insights. We understand and apply the neuroscience of how we really learn and what actually drives and directs 21st century product search behaviour and consumer decision making.
Our A.I systems continuously improve their predictive powers and update themselves when circumstances change. They deliver fast real time decision support and innovative click-stream pattern recognition, including Sybil detection, and drive personalisation to the next level. We can embed these algorithms in applications which also deploy our unique optimiser technology, including evolutionary algorithms, that:
deliver not just a solution but the best solution
Whether we use Big Data, processing tens of millions of offline records, or deliver individually personalised responses in real time during online interactions with your customers, or help optimise your customer experience in the store, our modelling and software development techniques cover all aspects of solution design and delivery.
Our strategic consulting and software design and development services meet the needs of companies of all shapes and sizes, from SMEs to multinational corporates, delivering time-tested, significant, lasting solutions and measurable growth.